The Modern Marketing Blueprint Course

5-week in-person course with 10 sessions. Gain real-world marketing skills with expert guidance.

About the Program

This 5-week course is designed for small business owners, entrepreneurs, and marketing teams in Massachusetts who want to enhance their branding and digital marketing capabilities. Through 10 in-person sessions, participants will explore essential marketing strategies, including brand development, digital content creation, social media marketing, and data-driven decision-making. Led by experienced marketing professionals, this course provides practical tools to boost your business's visibility and marketing impact.

Program Highlights

Build and refine your brand identity
Create compelling digital content and social media campaigns
Implement email marketing and SEO strategies
Analyze marketing performance using key metrics
Flexible training for small businesses across industries

Duration

5 weeks

Location

Online

Number of participants

Dates

For Groups of 9+ Trainees: Flexible dates, times, and locations.
Next Open Course for Smaller Groups: March 18, 2025 - April 17, 2025
Time: 2pm EST

Small Business Marketing

Mastering high-impact, low-budget marketing strategies tailored for small businesses, with a focus on agility, customer relationships, and community engagement.

Marketing trends in 2025

Exploring cutting-edge trends like AI-driven marketing, hyper-personalization, zero-party data collection, and brand health analytics to stay ahead of the competition.

Target Audience Channels

Using data-driven audience segmentation, social listening tools, and omnichannel strategies to maximize engagement and ROI.

Brand Identity and Loyalty

Developing a brand identity through neuromarketing principles, storytelling frameworks, and customer loyalty programs that increase retention and lifetime value.

Automating Marketing

Implementing AI chatbots, CRM integrations, email automation, and predictive analytics to streamline campaigns and reduce manual effort.

Content Creation

Leveraging Canva, CapCut, and AI-powered tools to create professional-quality graphics, videos, and ad creatives in-house with minimal resources.

Social Media Marketing

Deep-diving into algorithm updates, TikTok and LinkedIn growth hacks, and paid vs. organic strategy for engagement and conversions.

Collabs & Partnerships

Finding and negotiating influencer partnerships, cross-promotions, and brand collaborations that amplify reach and credibility.

Beat the Competition

Conducting competitive analysis using tools like SEMrush and SpyFu, plus mastering positioning and differentiation tactics to gain market share.

Long Term Strategy

Building a data-backed marketing roadmap with KPIs, performance tracking in Google Analytics 4, and adaptive strategies for sustainable business growth.

Curriculum and Program Schedule

Program Eligibility & Cost

At The Upskill Blueprint, we empower small businesses with affordable, high-impact marketing training. Fully reimbursable through the Massachusetts Workforce Training Fund, our course helps businesses build strong marketing foundations while contributing to local economic growth.

Eligibility: Open to small businesses in Massachusetts Participants should aim to enhance their marketing strategies and digital presence

Cost: 100% Reimbursement: Eligible businesses (2-50 W2 employees in MA) can receive full course reimbursement. 50% Reimbursement: Businesses with 2-100 W2 employees in MA can receive 50% reimbursement.

Non-Reimbursed Rates: Based on group size and organization needs. Contact us for details.

Application Deadline: Apply at least 3 weeks before the course start date for reimbursement eligibility. Cost covers all course materials, session access, and ongoing expert support.

Apply now to explore pricing options and determine your organization’s reimbursement eligibility.

Fill out the application form to learn more about our pricing options and to see if your organization qualifies for reimbursement.